Concept 1
We chose to stay with our first concept "Less is More".
Our dress will be simple and hand stitched with blue yarn. The dress will be out of snow-white stretch cotton and will have an a-symmetric silhouette. The dress will have a feeling of a jersey-net and will fit loose on the body.
The back of the dress will have a open back and the front right to the back left will have the slogan "Less is More" in the typeface "Helvetica", which is a clean, sans-serif typeface. The letters will be cut out, and with sheer stretch material under layered.
The hood/scarf will loosely hang over her head and will be in the same material as the dress.The silhouette is easy and simple, the stitches will be hand made, which also matches to the "Less is More" concept:...Less work...Less/simple font...clean/simple material...clean/less cut[s]...etc.
The whole concept will be presented as less is more, even the background picture will be in a simple elegance, it also will have less distractions, but just white snow.
http://hmcindie.deviantart.com/art/Snow-in-Helsinki-189860634
Helsinki, Denmark
by Mikko Loeppoenen
Mt. Hood and Timberline Lodge http://www.flickr.com/photos/osucommons/3226922490/
Creator: U.S. Forest Service; Henderson, George
Image Title: Mt. Hood and Timberline Lodge
Date.Original: 1943-00-00
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